Engaging with consumers and publicizing your brand online has never been easier nor more effective. Spending money to use social media right now may not have the ROI other channels do, but social media is truly an engaging channel if used right. But you can’t just post a Facebook status or send out a tweet and expect dramatic results. You need to focus on your target customer base and give them the content they want and need, and you need to find out exactly where to place that content.
While Facebook may currently be the largest social network, it doesn’t mean it’s the network that most people are actively sharing content on and engaging.
Here are the top 8 sharing social websites in order (according to Fortune3.com):
1. Foursquare
2. Tumblr
3. Twitter
4. Facebook
5. Google +
6. YouTube
7. Pinterest
8. LinkedIN
Here are the top 8 customer ‘OBSERVE’ sites on these social channels:
1. LinkedIN
2. YouTube
3. Twitter
4. Google +
5. Pinterest
6. Facebook
7. Foursquare
8. Tumblr
Check out these other social channels with which you may not be currently engaging with your customers.
LinkedIN is really a professional network and currently does not hold a great deal of value on the ecommerce front, although it should not be completely overlooked. FourSquare and Tumblr (along with others) can have amazing ecommerce value if you have the right strategy to use them.